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 Trademark
Registration
A trademark is a name or symbol that is used by a
particular company to represent a product, service,
or the company itself, and which is legally
registered so that no other manufacturer can use it.
However, even if a trademark is registered in Japan,
those rights are not transferable to other
countries.
Arco New York
works with experienced lawyers in this field to
register trademarks for our clients’ products and
services in the United States and other countries.
In the United States, once a trademark has been
registered, the company that holds those rights can
officially use the ® mark.
Arco New York
recommends that companies seeking to enter overseas
markets begin by having the necessary research done
on trademarks in that market and begin the
registration process as early as possible.
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 Copyright
Management
In recent years, as business schemes have become
increasingly diverse, copyright issues have become
increasingly complex and require greater work to
protect. In particular, since business services are
provided over the Internet, a company’s original
content can easily be copied and distributed around
the world in the blink of an eye.
Conversely, we are now seeing the emergence of a “rights business,” which
has evolved as part of the intellectual property
field, allowing a company to generate income from
the secondary and tertiary use of copyrights. In
order to assist our clients in making full use of
their copyrights,
Arco New York
helps companies formally obtain copyrights for
products and services overseas and manage those
rights carefully.
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 Sponsorship
Research and Negotiation
Arco New York
conducts analyses of the expected value of
sponsorship opportunities in the United States. In
other words, what is the expected return to our
client’s business if they pay a sponsorship fee to a
specific organization? For example, in the sports
field in the United States, the various professional
athletic leagues hold the rights to
sporting goods and business
development in
their respective sports.
Based on our staff’s long experience and drawing on
our extensive networks,
Arco New York
is able to conduct the appropriate analyses of the
expected benefit to our client from a sponsorship
deal, and based on that, present them with a
reasonable line and conditions for negotiations.
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 Product
Licensing Research and Negotiations
When our clients are searching for licensed products
to sell in the Japanese market,
Arco New York
negotiates with the holder of those rights on their
behalf. If you just use a lawyer who knows licensing
laws, the contract ends up reflecting the demands of
the company that owns the rights and leaves you at a
disadvantage in negotiations.
Instead,
Arco New York
starts by gathering a variety of marketing data: How
much business is the company that holds the rights
doing in the United States? How widely recognized is
the product in the Japanese market? What kind of
investment is the client planning on making in Japan
on promotion and advertising? Based on this data,
Arco New York
works with a lawyer who specializes in licensing to
gain the maximum advantage in negotiations. By
coming to the table having had us do this homework
first, our client is more likely to be seen by the
rights holder as being well qualified to expand
their business and therefore be more willing to
negotiate with our client.
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